Gutta Soles



Description

Gutta Soles is a premium African couture footwear line of Accra, Ghana and is handmade from recycled materials. It was established in 2012. The company’s initial intention was to design a shoe that was durable enough to handle surface conditions in Africa. The reason for founding the company was as a means of organizing income for the artists and establish the brand as a community based organization. Its founding principle is economic independence by means of natural creativity. Crevisio was in charge of building a complete brand strategy, including positioning, strategic development of marketing channels, building a complete visual brand design (including color palettes, layouts, typography) as well as complete website design (visual and programming), social media platform development and look & feel implementation across all channels. Furthermore Crevisio directed product photoshoots, and took care of editing all photography for a coherent look & feel in accordance with the brand philosophy.


Gutta Soles Branding Project by Crevisio
Gutta Soles Branding Project by Crevisio
Gutta Soles Branding Project by Crevisio
Gutta Soles Branding Project by Crevisio

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The above visuals are subject to copyright. Any commercial use of it requires explicit written permission issued by the copyright holder or Crevisio.